Last Updated: Jan 14, 2026

At Fresh Express (xfresh.in), we value the trust you place in us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our WhatsApp alert services.

1. Information We Collect

To provide you with the freshest seafood and timely updates, we collect the following:

  • Personal Information: Name, Phone Number (for WhatsApp alerts), and Delivery/Pickup preferences.
  • Transaction Details: Information about the products you browse and purchase.
  • Technical Data: IP address and browser type to improve your website experience.

2. How We Use Your Information

We use your data strictly for:

  • Processing and fulfilling your seafood orders.
  • Sending Daily Price Updates via WhatsApp (only if you have joined the list).
  • Notifying you when the delivery van reaches your chosen Thanjavur Pickup Point.
  • Improving our product range based on your feedback.

3. Data Protection & Safety

  • No Third-Party Sharing: We do not sell, rent, or trade your personal information to any third-party marketing agencies.
  • Secure Payments: All payments are processed through encrypted, PCI-compliant gateways. We do not store your Credit/Debit card or UPI PIN details.
  • Chemical-Free Data: Just like our fish, our data is “clean.” We only keep what is necessary to serve you.

4. WhatsApp Communications

By clicking “Join Now” or contacting us on WhatsApp, you consent to receive daily harbor rates and order updates. You can opt-out at any time by simply replying with “STOP”.

5. Cookies

We use “cookies” to remember your login details and pickup location preferences, ensuring a faster checkout experience on your next visit to xfresh.in.

6. Your Rights

You have the right to:

  • Request a copy of the data we hold about you.
  • Request the deletion of your account and phone number from our database.
  • Correct any inaccurate information.

7. Billing Terms

By placing an order on Fresh Express (xfresh.in), you acknowledge and agree to the following billing terms:

  • Merchant Name: All financial transactions, including credit card, debit card, UPI, and net banking payments, are processed by our parent legal entity, Glycem Food Products.
  • Payment Confirmation: Once the payment is successfully processed, you will receive a digital receipt from Glycem Food Products via our payment gateway partner and an order confirmation from Fresh Express.
  • Statement Appearance: Please note that your bank statement or credit card bill will show the charge under the name “GLYCEM FOOD PRODUCTS” or “GLYCEM FOODS” and not “Fresh Express.”
  • Dispute Resolution: For any billing-related queries or payment failures, please contact our support team before initiating a chargeback, as the transaction is tied to our registered business license for Glycem Food Products.

8. Contact Us

If you have any questions regarding this policy or your data, please contact: Fresh Express (xfresh.in) Managed by: Mr. Athmanathan Phone/WhatsApp: +91 7010041005 Location: Nagapattinam / Thanjavur, Tamil Nadu.