Last Updated: Jan 14, 2026

At Fresh Express (xfresh.in), we value the trust you place in us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our WhatsApp alert services.

1. Information We Collect

To provide you with the freshest seafood and timely updates, we collect the following:

  • Personal Information: Name, Phone Number (for WhatsApp alerts), and Delivery/Pickup preferences.
  • Transaction Details: Information about the products you browse and purchase.
  • Technical Data: IP address and browser type to improve your website experience.

2. How We Use Your Information

We use your data strictly for:

  • Processing and fulfilling your seafood orders.
  • Sending Daily Price Updates via WhatsApp (only if you have joined the list).
  • Notifying you when the delivery van reaches your chosen Thanjavur Pickup Point.
  • Improving our product range based on your feedback.

3. Data Protection & Safety

  • No Third-Party Sharing: We do not sell, rent, or trade your personal information to any third-party marketing agencies.
  • Secure Payments: All payments are processed through encrypted, PCI-compliant gateways. We do not store your Credit/Debit card or UPI PIN details.
  • Chemical-Free Data: Just like our fish, our data is “clean.” We only keep what is necessary to serve you.

4. WhatsApp Communications

By clicking “Join Now” or contacting us on WhatsApp, you consent to receive daily harbor rates and order updates. You can opt-out at any time by simply replying with “STOP”.

5. Cookie Policy

To provide the best experience on xfresh.in, we use “cookies.”

  • What are cookies? Small files stored on your device that help us remember your pickup location and shopping cart items.
  • How we use them: We use “Essential Cookies” to keep you logged in and “Analytics Cookies” to understand which fish varieties are most popular in Thanjavur.
  • Your Choice: You can use the CookieAdmin settings on our site to accept or reject non-essential cookies at any time.

6. Your Rights

You have the right to:

  • Request a copy of the data we hold about you.
  • Request the deletion of your account and phone number from our database.
  • Correct any inaccurate information.

7. Data Handling & Legal Entity

1. Data Ownership and Processing The website xfresh.in (Fresh Express) is owned and operated by Glycem Food Products. Any personal information collected on this platform is processed by Glycem Food Products for the purposes of order fulfillment, payment processing, and customer support.

2. Sharing of Information with Payment Gateways To process your payments, we share necessary transaction data with our RBI-authorized payment gateway partners. This data is handled securely and used only to complete the transaction. Please note:

  • Your payment details are processed under the legal merchant identity: Glycem Food Products.
  • We do not store your full card details or CVV on our servers.

3. Third-Party Service Providers We may share your contact information (Name, Phone Number, and Pickup Location) with our internal logistics team at Glycem Food Products to ensure your “Ready for Pickup” alerts are sent via SMS/WhatsApp.

8. Contact Us

If you have any questions regarding this policy or your data, please contact: Fresh Express (xfresh.in) Managed by: Mr. Athmanathan Phone/WhatsApp: +91 7010041005 Location: Nagapattinam / Thanjavur, Tamil Nadu. Company Address: GLYCEM FOOD PRODUCTS, 380, WEST STREET, SOTTALVANNAM, PATTAMANGALAM, KILVELUR, NAGAPATTINAM , Pin 611104